I’m Akash Ramakrishna Iytha. I connect analytical thinking with hands-on business experience to turn insights into decisions—and ideas into working businesses.
Bangalore, India / Working across bordersMSc Business Analytics · University of Kent
Business analystCommercial thinkerEntrepreneurWeb developer
01 / SELECTED WORK
Different contexts. The same curiosity.
Analysis that lives beyond the spreadsheet.
BUSINESS & COMMERCIAL STRATEGY · 2026–PRESENT
Building the systems behind a growing business.
At Fight The Demon and Demonik House, I work directly with the Founder across strategy, marketing and operations—from pre-launch planning to live business performance.
Translated operational needs into POS, payment, booking and online ordering workflows.
Used sales, demand and pricing analysis to inform menu engineering and commercial decisions.
Connected offline marketing cards with QR engagement, redemption and POS attribution.
Business analysisLightspeed POSCommercial strategy
Explore the scope +
My work also covers procurement and vendor negotiations, recruitment and onboarding, digital infrastructure, financial comparisons, cost models and management recommendations. The common thread is making business requirements practical, measurable and usable.
FROM CUSTOMER JOURNEY TO COMMERCIAL INSIGHT
01
DiscoverCampaigns · QR engagement
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02
ConnectOrdering · Booking · Payments
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03
UnderstandSales · Products · Performance
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ImprovePricing · Menu · Operations
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A connected business, from first impression to informed decision.
FIGHT THE DEMON / WORK IN PROGRESS
Watching the vision take shape.
A behind-the-scenes look at the space as it develops. From requirements and planning to the details of a physical business taking shape.
A real moment from the build journey · October 2026
Fight The Demon · Progress walkthroughA look inside the evolving space.
Inside Fight The DemonDemonik House · The brand in motionA closer look at the venue, food and customer experience.
FEATURED RESEARCH · UNIVERSITY OF KENT · AUG 2025
Forecasting risk in the Indian stock market.
My MSc dissertation compared traditional financial risk methods with five predictive models using NIFTY 50 data. I built the pipeline, evaluated the models and translated the outputs into business recommendations for investors and risk managers.
PythonScikit-learnStatsmodelsTableau
Read the approach +
Preprocessing and feature engineering with Pandas and NumPy; evaluation of Linear Regression, Logistic Regression, Random Forest, Decision Tree and ARIMA; and Tableau/Python dashboards with BRD-style recommendations. Supervised by Prof. Zhen Zhu.
Linear Regression achieved R² = 0.32 and MAE of ₹178. ARIMA achieved MAE of ₹156 and produced a next-day forecast of ₹25,101. These are historical research results.
DATA→MODELS→INSIGHT
900+Trading days analysed
5Predictive models evaluated
₹156ARIMA mean absolute error
Data → Models → Business recommendations
FREELANCE WEB DEVELOPMENT · MAY 2026–PRESENT
Business needs, built for the web.
Self-taught development paired with a business analyst’s approach to requirements. I manage scoping, client relationships, build and delivery for clients in fitness, wholesale distribution and adventure leisure.
3 active clientsRequirements to delivery
ENTREPRENEURSHIP · INDIA & UK
Learning by owning the outcome.
Co-founded a South Indian food truck in Bangalore and Dakshin’s juice bar in Canterbury. Hands-on experience in market entry, purchasing, supplier negotiations, compliance and everyday operations.
The ventures +
Food truck · Nov 2022–Oct 2023: Shared responsibilities with two partners and personally managed evening and night operations alongside full-time work.
Dakshin’s · Apr–May 2026: Co-founded and launched the juice bar, navigating UK requirements and supplier sourcing. The venture closed following changes in the co-founders’ career circumstances.
A few moments from building businesses in India and the UK.
Bangalore · South Indian food truckCanterbury · Dakshin’s opening setupDakshin’s · Bringing the menu to life
Every project has a backstory. Here’s the path that shaped mine.
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02 / EXPERIENCE
A perspective shaped by doing.
Business understanding. Built from the ground up.
MAR 2026—PRESENT
Business Analyst, Strategy & Head of Marketing
Fight The Demon · Herne Bay, UK
Business analysis, commercial strategy, operational technology and brand development across FTD Performance Institute and Demonik House.
01
JAN—APR 2024
Business Analyst Intern
AI Variant · India
Requirements gathering, BRDs, user stories and BPMN process maps within Agile delivery. Python and Excel analysis improved reporting accuracy by 15%.
02
JAN 2023—JAN 2024
Client Servicing & Event Operations Executive
Event U Rox · India
Delivered 150+ events, reduced planning cycle time by 30% and supported a 20% increase in repeat business. Managed stakeholders and negotiated with 20+ vendors.
03
Event U Rox · The people behind the deliveryEvent U Rox · On the ground
APR 2022—JAN 2023
Digital Marketing Freelancer
Streatu & Tuya Oil · India
Turned client goals into campaigns and Tableau/Excel reporting, improving engagement by 35% across work spanning three platforms.
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Alongside my MSc, I also worked in hospitality at ASK Italian and retail at Tesco Extra—building adaptability, teamwork and customer service under pressure.
03 / ABOUT & TOOLKIT
Curious by nature. Practical by choice.
I’m an MSc Business Analytics graduate with a foundation in business administration and experience across India and the UK. I enjoy understanding how a business works, finding where it can work better, and helping make that change happen.
My interests in financial markets, algorithmic trading, chess and poker reflect the same fascination: making thoughtful decisions under uncertainty. Away from the screen, I’m drawn to photography and badminton.
2024–2025
MSc Business Analytics
University of Kent, UK
2020–2023
Bachelor of Business Administration
GEMS B School, India
A milestone in motionA moment from the graduation ceremony.Undergraduate graduation · The beginning of the journey
1st · Inter-College Data Analysis Competition3rd · Aspire Business Start-up Competition400+ Employability Points
The tools behind the thinking.
Understand the business
Requirements gathering · Gap analysis · BPMN · BRD / FRD · User stories · Stakeholder management
Find the signal
SQL · Python · Power BI · Tableau · Excel · Predictive modelling · KPI reporting
Make it work
Agile / Scrum · SDLC · Process improvement · Procurement · Commercial analysis · Web development
Keep learning
Google Analytics, Data Analytics, Web Development and Social Media Marketing certifications. Currently a CFA aspirant.
The next chapter? It could start with a conversation.
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04 / WHAT’S NEXT
Have a problem to solve? Let’s find the way forward.
For business analysis, data, strategy or a website that serves your business—let’s start a conversation.